Thursday, 24 June 2010

Managing Creativity MBA dissertation

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TIP OF THE DAY: THERE'S NOTHING NEW UNDER THE SUN

There is a concept that creativity is the invention of something original. This is misleading:

a) Originality implies a break from the past. In fact, all ideas are evolutions of previous concepts.

b) Creativity is cumulative and incremental. Newton said he "stood on the shoulder of giants."

c) Creativity can be defined as recombination. It is the creation of something new post the combination of elements that have previously existed.

d) Creativity can be defined as involving novel but useful solutions. Therefore it is a relative term. And has practical dimensions.

e) Creativity can have degrees – the expression of unusual thoughts, the experience of the world in novel ways, the affecting of significant change. All are grounded to that which exists.

Moving away from the concept of "originality" is important. It causes people to believe that they must create with a break from the past as opposed to building incrementally upon it.

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