Managing Creativity MBA dissertation

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TIP OF THE DAY: THE HARSH FACTS OF LIFE FOR ALL INNOVATORS

a) Your opinion doesn't matter. The end user's does.

b) People will resist change unless they see a significant benefit.

c) If the innovation failed, then you made the wrong assumptions.

d) Your innovation may not be appreciated until you are dead.

e) No innovation is so compelling it will sell itself.

f) People will find reason NOT to adopt your innovation.

g) Only 2.5% of the population are willing to give your idea a try (Innovator Theory, Moore).

h) Culture, emotion and tradition are powerful obstacles.

i) If you don't find out what potential users are like, you will likely fail.

j) If you don't use a broad, diverse and novel sample in your market research, then parochialism, path dependency and competency traps are preventing you from making good decisions.

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