Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: Creative productivity as a job

It is often the case that individuals "wait for inspiration" before they embark on their creative and innovative endeavours. However, this misses the mark for a number of reasons:

a) Engagement in the task gets the mind working on the task at various cognitive levels – problems are identified and subconsciously the mind searches for solutions. When ideas then arrive, they are labelled as insight or inspiration. Insight or inspiration is increased in frequency and duration when the creator or innovator dives into the task.

b) The key to quality is prolific output. By treating the endeavour as a job, small goals and incremental deadlines increase output to a far greater degree than a "do your best" approach or a "I'll do it when I'm ready" approach.

c) There are a significant number of blocks working on the mind at any one time. Together this is called "resistance." Unless a conscious and sustained effort is made to counter them, they remain obstacles.

d) Climbing the experience curve requires energy expenditure. By treating the endeavour as a job, the experience curve is attacked and overcome much more rapidly.

e) All of the above do not detract from the requirement of motivation, which includes aspects such as: joy for the endeavour, competency expansion, feasibility, self-determination etc.

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