Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: Quality from Quantity

The most sure fire way to produce quality work is to follow the process of prolific production:

a) Simply being prolific increases the probability that quality will emerge. Some of the most well known creative productions have occurred when the creator was at his most prolific.

b) Prolific production engages the mind in the task. This results in the mind identifying problems and subconsciously producing answers. This is called insight. Thus prolific production increases the frequency of insight, also known as Eureka or Aha!

c) Prolific production helps refine methodology, enhance competencies and optimise process, resulting in higher eventual performance.

d) Prolific production requires incremental goals and incremental goals produce more output than a "simply do you r best approach."

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