Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: Collaboration NOT Competition

Whilst competition is a driver of idea generation, collaboration is more productive for a number of reasons, including:

a) Collaboration enhances intellectual cross-pollination whilst competition restricts it.

b) Collaboration does not cause people to shut down as much as competition.

c) Competition increases evaluation apprehension.

c) Collaboration is more inducive to a culture of psychological safety and freedom, which encourages people to express their cognitive activity.

But for maximum output, a synthesis of collaboration and competition is most effective.

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