Monday, 28 December 2009

Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: CREATIVITY CAN BE DEVELOPED

We get better at generating good ideas with time. Evidence includes,

a) The experience curve shows us that in the early stages, relative lack of experience, knowledge and refined methodology limits performance to sub-optimal levels. With time these factors improve and productivity increases exponentially.

b) Subliminal and subconscious learning – when we are motivated by an endeavour we will become good at it by working at it on various cognitive levels.

c) Subliminal and subconscious perception – many skills and actions are initially learnt with much conscious effort, then, with practice, they come easily and smoothly. After complete automisation, paying attention may actually be detrimental.

However there are peaks and troughs of motivation and path dependency that one must be aware of - we also get better at editing out those ideas that are least likely to be successful.

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Best

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