Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:
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TIP OF THE DAY: THE VALUE OF DIVERSITY
When you bring together a team that represents different perspectives and different experiences, the outcome is richer than if you had a group of people with the same background. Diversity and intellectual cross-pollination produce better results:
a) Creativity can be defined as the production of a number of ideas, the production of a number of diverse ideas and the production of a number of novel ideas. Increasing the number, diversity and novelty of participants increases all three (further, manipulating group structures maximises output).
b) Similar individuals have a greater tendency for groupthink, path dependency and parochialism.
c) Diverse and novel participants increase frame breaking.
d) Radical change requires the introduction of new knowledge – less likely without sets of divergent individuals.
e) Radical shifts are more often the result of cumulative incremental changes; degrees of incremental change increase with diversity.
f) Good ideas result from increased tacit knowledge. A diverse group increases the tacit knowledge pool.
g) Good ideas benefit from collaboration – the introduction of a wide knowledge base into the equation.
h) Good ideas benefit from the utilisation of networks – the introduction of a wide knowledge base into the equation.
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