Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: Measuring Creativity

Creativity if often perceived to be intangible, non-measurable and non-usable.

This is incorrect.

Creativity can be easily measured at any one point in time.

By measuring the number of ideas produced, the novelty of those ideas, the diversity of those ideas and the frequency of their production, we can benchmark creative output at any point in time.

But remember, these results are not stable (individuals may perform today but not tomorrow) and they are not transferable (individuals may perform in one domain but not another).

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