Thursday, 16 July 2009

Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: THE CREATIVE STATE

Often the creative state is described in almost "spiritual" terms. However, these analyses are misleading and do not help to make creativity tangible, measurable and useable.

The creative state is the result of a combination of factors:

a) The creative state is actually a problem solving state. It is identifying a problem and solving it. It is moving from an original state to a goal state.

b) The creative state is actually an idea generating state. This state is a creative thinking state as opposed to a critical thinking state. Ideas are expressed without evaluation. The number, diversity, novelty and frequency benchmarks are all maximized.

c) The creative state is actually an unblocked state. Most blocks are the result of some sort of evaluation apprehension – when these have been removed, the "feeling" of flow becomes more apparent.

d) Anyone can move from an original to a goal state at any time [ref a) above]. In the Journey of Psychology, businessmen rated low in creativity began to score high when asked to pretend they were happy-go-lucky hippies.

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Best

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