Sunday, 14 June 2009

Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: Short term goal setting

The value of short-term goal setting on creative output should not be underestimated:

a) Short term goals break a task into smaller more manageable parts. What at first seems unfeasible becomes feasible when incremental goals are set. Feasibility is one of the requirements of motivation.

b) Short term goals produce far more output than a "do your best" approach. Write five pages a day and you have a screenplay in a month (first draft only). Do not implement that routing and it will remain unfinished under your bed until your kids grow up. Maybe they can take over the project.

c) Short term goals split the larger task into smaller sets of problems solving exercises. At each stage a problem is identified and the mind begins working on it, usually on various cognitive levels.

d) Awareness of the task is given priority in terms of mind space and actions.

e) Short term goals help build task experience. Task experience is required for making radical leaps or creative leaps.

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Best

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