Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: DEFINITIONS OF CREATIVITY AND INNOVATION

Creativity and Innovation are often used interchangeably, yet they are distinct and separate. This may sound obvious, but they are often confusingly and incorrectly used by even the most informed people.

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. This means that creative managers must be competent in at least six areas (including one holistic).

Using the above allows for deeper insights, For example, ask 5 people what the problem is and you're likely to end up with 6 answers.

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If you haven't already done so, you can buy the Managing Creativity and Innovation Fundamental Core Concepts, Powerpoint Presentation, DIY Audit, Stage Gate Software, Good Idea Generator Software from http://www.managing-creativity.com

Best

http://www.managing-creativity.com

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Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: CREATIVITY, INNOVATION AND HIERARCHIES

Convention has it that hierarchies hinder creativity and innovation. But why?

Also, organizational structure is resultant of many factors (logistics, history etc...) and not easy to change, so what do we do if we have a hierarchical organizational structure and want to increase creative output?

Well, hierarchies tend not to foster creativity because of factors such as multiple layers to decision makers, slow feedback systems and decision makers' lack of intimacy with local problems due to distortion of filtered information.

So one way to counter the above is to enable teams with direct links to decision makers. This simple step speeds up decision making, improves feedback systems and decision makers' familiarity with local issues.

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If you haven't already done so, you can buy the Managing Creativity and Innovation Fundamental Core Concepts, Powerpoint Presentation, DIY Audit, Stage Gate Software, Good Idea Generator Software from http://www.managing-creativity.com

Best

http://www.managing-creativity.com

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