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TIP OF THE DAY: THE VALUE OF STRUCTURE
The common belief is that lack of structure and randomness enhances creative output, whereas in truth, creativity is enhanced when it is organised, systematic and based on highly structured processes.
But what do we mean by structure:
a) Structure includes frameworks. Frameworks reduce complex problems to smaller, more manageable parts. The number of ideas generated by examining each smaller part is greater than the number produced by examining the larger, more complex problem as a whole.
b) Structure includes process. If you analyse the behaviour of people in the creative state, they all exhibit the same process. This process includes identifying problems, intensely investigating, seeking stimuli, forcing ideas and encouraging incubation.
c) Structure includes sustained, and even repetitive, activity. Simply being prolific - consistently generating ideas - increases the probability of generating good ideas.
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Best
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