Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: INCUBATION AND INSIGHT

What is incubation? What is insight?

Why do people think they have generated an idea "out of the blue" when they come up with something whilst sitting under an apple tree [engaged in unrelated activity]?

a) Ideas do not occur out of the blue. The mind works on various problems at various cognitive levels (subconscious). If and when solutions become apparant and move to the conscious mind, that is the moment of insight. If Newton did think of gravity while sitting under an apple tree, it is because his mind was engaged with the topic of planetary motion and the memes of his times.

b) The process of allowing the mind to work on various problems (at various cognitive levels) is called incubation. Allowing incubation to take place results in richer solutions than if time pressure were used to elicit responses. But time pressure also has benefits – it increases output thus leading to higher probabilities of quality ideas emerging.

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