Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: SOME IDEAS ARE BETTER THAN OTHERS

One of the useful methods of valuing ideas is to compare the type of idea with those types of ideas that have previously been most successful.

Franklin (2003) notes that some kinds of ideas are more successful than others. He notes six types:

a) Need spotting – involves actively finding an answer to a problem.

b) Solution spotting – involves finding a problem for a solution.

c) Market Research – ideas generated as a result of market research.

d) Random event – moments of serendipity when people stumble across answers they weren't looking for.

e) Mental invention – pure random ideas with no previous knowledge of how they may be implemented.

f) Trend following.

Of these, the random event was the most successful (92.9%) with least failures (7.1%). However, this type of idea requires previous knowledge or experience on some level – for example, an individual who has worked in an environment previously may utilise that tacit knowledge to solve a problem that becomes evident later.

Very close to the above is solution spotting with an 87.5% success and a 12.5% failure rate. Again, this idea type requires previous knowledge: the innovator consciously seeks a problem to apply that knowledge to.

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