Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: INTELLECTUAL CROSS POLLINATION

Intellectual Cross Pollination is the raw material of the idea generation process. This statement alone implies that certain actions ought to be taken to enhance the quality and quantity of the idea pool, including:

a) The larger the number of people actively involved in the idea generation process, the better the quality of results (manipulating group structures further enhances results).

b) The larger the number of diverse and novel participants in the idea generating process, the richer the results.

c) Making use of networks and collaborating increases the tacit knowledge mix, thus overcoming path dependency, parochialism, competency traps and allowing frame breaking.

d) Allowing access to varied knowledge bases / information stores increases the intellectual base of the idea generating process.

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