Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: INCREMENTAL CHANGE LEADS TO RADICAL CHANGE

All too often the concept of innovation is intricately linked with radical change. In fact, the opposite is true:

a) Most successful innovations take advantage of existing technology, are moderately new to market (not radically new), support existing behaviours, support customer needs and save money.

b) Radical innovation is the result of compounded incremental change. An example of this is looking at an old photo – very minute changes make big differences over long periods. The Internet resulted from the connectivity of the PC, which developed out of the mainframe, which owes its existence to the solid state transistor, which evolved from the earliest cathode ray tubes and so forth.

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