Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: GOOD CREATIVITY LEADERSHIP

Creativity and Innovation requires good leaders to facilitate, manage, guide and optimise output. There are certain characteristics that leaders should exhibit:

a) Good leaders are adept at switching between low and high status – high for keeping control and low to ensure others do NOT shut down.

b) Good leaders are aware that idea generation is a cognitive process and encourage expression of that cognitive activity.

c) Good leaders tend to spend significant amounts of time on problem identification.

d) Good leaders allow participants periods of incubation to arrive at richer solutions.

e) Good leaders take advantage of time pressure to force output.

f) Good leaders allow direct access to decision makers, knowing that ideas are diluted and feedback decreased when passing through layers.

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