Managing Creativity MBA dissertation

Creativity and Innovation are often taught using airy-fairy, intangible, ungrounded, unscientific, non-useable, undefined, mysterious terminology and theories. To get a handle on it you need to talk in real, tangible, useable, measurable concepts:

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TIP OF THE DAY: DEFINITIONS OF CREATIVITY AND INNOVATION

Creativity and Innovation are often used interchangeably, yet they are distinct and separate. This may sound obvious, but they are often confusingly and incorrectly used by even the most informed people.

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. This means that creative managers must be competent in at least six areas (including one holistic).

Using the above allows for deeper insights, For example, ask 5 people what the problem is and you're likely to end up with 6 answers.

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