I recently gave a presentation at Central Saint Martins College of Art and Design on a topic entitled "Is creativity management an oxymoron?"
The essential confusion to people resistant to the idea of "creativity management" was the word "management." Replace it with the word "optimization" and the resistance disappears; all we're really trying to do is optimize the quality of the idea pool and optimize the implementation process.
Then you can suggest that most people already implicitly accept the idea of creativity management: if you ask them to solve a problem or engage in a particular endeavour, one of the things they're likely to do is herd people into a room with a flip chart and conduct some sort of brainstorming session and implicit in that action is the acceptance that certain methods, processes and procedures enhance creative output.
Then you can begin discussing how to improve the enormous amount of creative output people generate, from problem solving in everyday business life right up to the level or art.
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TIP OF THE DAY: FORCING INSPIRATION
Most people, when they have to complete a creative endeavour, often tend to wait for inspiration. It is not unusual to find, therefore, that most people take inordinately long to complete projects or never finish them at all. Look at the infinite number of people with half-finished first-drafts under their bed. This reveals a lack of understanding of how the mind and creativity work, for the best way to find a bucket-load of inspiration is to force it out:
1) Engaging in the Task. Simply engaging in the task generates ideas. By defining the work process, people can frame the mind for the coming task and keep work flowing.
2) Absorption in the project. Absorption in a project creates inspiration for other, similar projects. Screenwriters know that they will come up with lots of good ideas for other screenplays while they are working on the present one.
3) Blocks. One reason for a lack of inspiration is that the creator suffers from any of the many forms of evaluation apprehension. By forcing engagement in and completing the project, that creator can leapfrog blocks, which progressively decline with further projects. Confidence comes from having undergone a set of positive successful experiences.
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If you haven't already done so, you can buy the MBA Research Project on Managing Creativity and Innovation, DIY Audit, Good Idea Generator software and the 50 slide Powerpoint Presentation from http://www.managing-creativity.com
Best
http://www.managing-creativity.com
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